The challenge: Produce nearly 900 videos – each explaining a single vocabulary word -- to accompany a series of middle school textbooks for publisher William H. Sadlier.
The solution: We think of ourselves as problem-solvers. With a limited amount of time and no budget to hire actors, we devised a series of short skits that could be shot quickly. We then found a local children’s theater group to participate. Using props and as much humor as possible, we delivered a series of fun videos that students will learn from and remember.
The challenge: Produce a documentary exploring the challenges facing the newspaper industry through the eyes of one struggling Connecticut newspaper.
The solution: We like to take initiative. This project didn’t come from a client, nor did it have funding. Inspired by an article about the imminent closure of The Bristol Press, we decided the newspaper’s journey and its larger implications just made a great story. We captured the story as it unfolded – from capturing a quiet newsroom on Christmas Eve to covering press conferences when government officials tried to step in. We found a partner in Connecticut Public Television and ultimately won an Emmy award for On Deadline: Is Time Running Out for the Press?. See the entire 55-minute program here.
The challenge: Provide Human Relations Media with a program that will warn high school students across the country about the dangers of abusing prescription drugs.
The solution: We always consider our audience. We know kids like to hear from other kids, so we found real teenagers who had struggled with prescription drug abuse. Then we had them talk with one another in a group about their experiences. We enhanced the show with music video techniques and cutting-edge graphics.
The challenge: Explain The Hartford’s loss control operations to internal and external audiences.
Our solution: We believe any concept can be interesting. They key, in this case, was department director Al Relyea. His passion for the job came through as he explained how the devastation of the Great Chicago Fire spurred an entire industry to help businesses prevent losses. We got a behind-the-scenes look at The Hartford’s labs to show how they protect all kinds of companies – from theater production troupes to golf ball manufacturers.
The challenge: Help the Johnson & Johnson Campaign for Nursing's Future to enhance the image of the nursing profession and recruit new nurses, in the face of a severe nursing shortage.
Our solution: We say doing research pays off. So we auditioned about 70 nurses and selected six with the most compelling stories to tell. Then we offered a glimpse into their lives on and off the job, including one woman who gave up a high-powered career in international business to follow a passion to become an ER nurse.
The challenge: Kick off a new employee wellness program for Blue Cross Blue Shield of Massachusetts.
Our solution: We believe real-life stories are the most inspirational. We asked employees to tell us what they do to stay healthy, and chose one to explain his success in losing weight.
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