The Dangers of Prescription Drugs

The challenge: Provide Human Relations Media with a program that will warn high school students across the country about the dangers of abusing prescription drugs.

The solution: We always consider our audience. We know kids like to hear from other kids, so we found real teenagers who had struggled with prescription drug abuse. Then we had them talk with one another in a group about their experiences. We enhanced the show with music video techniques and cutting-edge graphics.