It was probably our biggest undertaking yet: making nearly 900 videos to explain vocabulary words to middle school students in a matter of six months. Now our accomplishment is getting some recognition. EContent Magazine featured our project, which we did for educational publisher William H. Sadlier, in a case study of how digital content is entering the world of education.
"Kinetic (Media) always brought a great blend of their own creativity," Michael Ferejohn, Sadlier's director of digital media, says in the article. "They are filmmakers so they are very creative people, but also have a real understanding of the education market and what we were trying to accomplish in terms of motivating it but also providing instruction to students."