Johnson & Johnson Campaign for Nursing's Future

The challenge: Help the Johnson & Johnson Campaign for Nursing's Future to enhance the image of the nursing profession and recruit new nurses, in the face of a severe nursing shortage.

Our solution: We say doing research pays off. So we auditioned about 70 nurses and selected six with the most compelling stories to tell. Then we offered a glimpse into their lives on and off the job, including one woman who gave up a high-powered career in international business to follow a passion to become an ER nurse.