We love to be part of a big story. So we were excited to work on a video about the impact of Hurricane Sandy on the Hoboken University Medical Center for GE.
We documented how floodwaters crippled the hospital.The radiology department on the first floor of the hospital was under water, and its MR, CT, mammography, and x-ray equipment were damaged. The hospital was unable to see patients, and the people of Hoboken were without an option for medical care. The GE Healthcare team stepped in to help.
We were assigned the project on a Monday, shot the video on a Tuesday, and delivered the finished piece Thursday night, so that GE Healthcare could play it in a webcast to 6,000 employees on Friday morning.
You can read more about GE's efforts here.